1. Don’t just act, interact! When it comes to managing your business through facebook and twitter, it might seem easy and natural just to post relevant updates about new products or services you’ve added, you’re better off taking a step further. Aim to engage your followers with questions and start a conversation.
2. Offer benefits to your online audience. Because many people may still use social media primarily to connect with friends and colleagues, it’s important they feel a sense of advantage by liking your business’ page or following its twitter account. Present a slight discount to those who mention a phrase you tweet at your store, or oversee a contest with an attractive prize related to your business.
3. Know who to seek out. If you command a strong understanding of your client base, you are more likely to gain success in your social media pursuits. If research shows you appeal most to a certain demographic, focus on individuals within it and craft posts likely to interest them.
4. Have fun! Remember that the first word in social media is ‘social.’ You are more likely to gain a following, and the subsequent boost in business, should you cultivate a voice that proves engaging and humorous or witty (when appropriate). Appoint someone who enjoys communicating with others to manage your social media accounts.