1. One Time Offers. This strategy creates pressure on the customer to purchase the product now, otherwise, the products may never be offered again. In most cases, the One Time Offer page is an upsell page. The customer is directed to the One Time Offer page after paying his first purchase. The goal of One Time Offer is to make the customer decide to make another purchase.
2. Limited Offer by Time. The products are offered at a reduced price for a limited period of time only. After the promo period, the products will revert back to their original prices, which are normally higher. The Limited Offer by Time page usually bears a timer. However, this strategy should be used always to prevent the customers from waiting for promos.
3. Limited Offer by Date. Products are offered at a discounted price up to a specific date. After the specified date, the products will also revert back to original prices. The Limited Offer by Date also bears a counter that indicates the “X” number of days before the promo period ends.
4. Limited Offer by Quantity. This strategy is effective for fast moving and new products. This creates desperation to purchase the products before they run out of stock. The counter of the Limited Offer by Quantity page indicates the “X” number of items left before running out of stock.
Success in online marketing is not only about hard work and resources. It also depends on implementing the right strategy.