By 1998, the distribution of the kegs and bottles began while the brewpub also opened its doors to the public. By 2004, the company has achieved a robust presence in all 92 countries across Indiana, too, while its onsite brewpub keeps the customers coming for more of its famous craft beers. The brewpub is also famous for its art gallery and live music offering, which complement the neighborhood pub vibe of the place.
In 2006, ownership of the Upland Brewing Company changed hands from its group of founders to a group of local investors. Due to aggressive marketing, the company expanded its distribution channels to southern Wisconsin and northern Kentucky, among other areas, by 2010.
Currently, the Upland Brewing Company offers sever diverse beers and several seasonal brews. The diverse beers are Wheat Ale, Bad Elmer's Porter, Dragonfly India Pale Ale, Helios Pale Ale, Champagne Velvet, Rad Red Amber Ale, and Coastbuster Imperial IPA.